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Introduction to Mintel Reports for Market Research Online
This session will include
- An overview of the reports available to you in Mintel
- The research methodology used to compile and analyze the data
- Tips & tricks to get the best out of the content and functionality on the Mintel platform
- Time for questions & answers
The presenters of this session will be Ciara Rafferty, Mintel Ireland Director of Sales and Client Services, and Brian O'Connor, who is a senior research analyst at Mintel.
This session will be an introduction to the content available to you through our Mintel subscription and an overview of how the consumer data is collected and analyzed for reports. Our presenters will highlight the most important sections of Mintel reports and provide tips on the best ways to navigate the Mintel platform. The session will also include a demonstration of the new AI LEAP search tool.
Related LibGuide: Hotel Management by Gwen Ryan
- Date:
- Wednesday, September 24, 2025
- Time:
- 13:00 - 13:50
- Time Zone:
- UK, Ireland, Lisbon Time (change)
- Campus:
- Shannon
- Online:
- This is an online event. Event URL will be sent via registration email.
- Audience:
- Any Level
- Categories:
- Academic Skills Database Vendors
